Artwork commissioned for the limited edition packaging of the 21 year old Royal Salute Scotch whisky and will be used for all advertising and promotion of the product Worldwide to celebrate the Chinese New Year
The brief asked for an artwork bringing to life a Chinese New Year street festival. To have an exuberance and a sense of celebration the illustrative elements burst out from the diamond logomark
Two Chinese dragons create a good luck knot, wrapping behind the diamond. A montage of celebratory elements breathes out from the dragon’s mouths relating to New Year, with symbols of good fortune and Chinese motifs. Symbolising swimming koi represent advancement and determination. Fish in general symbolise wealth and surplus. Guardian lions or foo dogs symbolise strength and stability and superiority, while the dragon represents power and excellence
