Artwork created for the packaging of Taylors of Harrogate Coffee
The artworks evoke the mood or place suggested by twenty coffee varieties, communicating the intensity of flavour and strength of individual coffees. Colour, brush marks, drawing and texture have all been considered; be it loose, expressive mark making to depict the explosive, powerful flavour of Hot Lava Java or a more languid, fluid layering of colour on packs with a calmer, more atmospheric or sophisticated mood. The brush marks define and conjure the windswept mountain tops of the High Andes or the rich, organic soils of Nicaragua.
The packaging is a variety of fully illustrated foil wraps for the top level ‘lifestyle’ range of coffees, with smaller illustrations being used for the ‘gourmet’, ‘beans’ and ‘limited edition’ ranges.
Three of the ‘Lifestyle’ packs
View overview of project